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Changing fear-based COVID-19 communication
Changing fear-based COVID-19 communication

August 2021

Daniel Korbel avatar
Written by Daniel Korbel
Updated over a week ago

This webinar was led by Hygiene Hub technical partners Ranas Ltd. in collaboration with Janseva Pratishthan and is directed to pracitioners, policy makers and researchers. We present findings from rural Maharashtra, India, and show that psychological behavioural factors beyond risk perceptions and fear steer COVID-19 vaccine acceptance and protection behaviors. The webinar provides evidence-based recommendations on how to leverage these findings for effective communication and behaviour change.

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